Ad brings sniping among big 3 to surface

Thomas, Larry
July 2000
Furniture/Today;07/31/2000, Vol. 24 Issue 46, p43
Trade Publication
Focuses on the competitive sniping among Sealy, Serta, and Simmons, the three leading bedding producers in the United States. Publication of a full-page Simmon advertisement complaining on the negative campaigns of its competitors; Criticisms of Simmon on the sales tactics of the two companies; Complaints of Sealy and Serta on the misinterpretation of the no-flip Beautyrest line of Simmon.


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