Promos and programs spark recliner activity

Andrews, Susan M.
July 2000
Furniture/Today;07/31/2000, Vol. 24 Issue 46, p30
Trade Publication
Focuses on recliner merchandising programs and promotions from Action Lane in San Francisco, California. Strategy to give away instant cash coupons to buyers; Provision of hangtags, post cards, print ads and customizable catalogs to customers; Launch of three recliners at the West Coast market.


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