TITLE

Promos and programs spark recliner activity

AUTHOR(S)
Andrews, Susan M.
PUB. DATE
July 2000
SOURCE
Furniture/Today;07/31/2000, Vol. 24 Issue 46, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on recliner merchandising programs and promotions from Action Lane in San Francisco, California. Strategy to give away instant cash coupons to buyers; Provision of hangtags, post cards, print ads and customizable catalogs to customers; Launch of three recliners at the West Coast market.
ACCESSION #
3465840

 

Related Articles

  • Herman gets merchandising post at Lane.  // Furniture/Today;9/8/2003, Vol. 28 Issue 2, p20 

    Reports on the promotion of Michael Herman as assistant merchandise manager by Lane Home Furnishings in Tupelo, Mississippi.

  • Lane revamps occasional. Knell, Michael J. // Furniture/Today;10/28/2002, Vol. 27 Issue 8, p30 

    Reports on the occasional line of furniture introduced by Lane Home Furnishings in October 2002. Merchanidising possibilities for the line; Lane's approach to styling.

  • Former furniture executive tells students, 'marketing means knowing your customer.'.  // Marketing News;6/6/1975, Vol. 8 Issue 23, p8 

    Advises marketing graduates to understand the interests and needs of consumers according to Edward H. Lane, former vice president of furniture manufacturer Lane Furniture Co. Inc. Establishment of a sophisticated customer service function by the company; Use of mass advertising by the company...

  • Lane launches first of three Vegas units. Thomas, Larry // Furniture/Today;9/6/2004, Vol. 29 Issue 1, p29 

    Reports on the opening of the first store of Lane Home Furnishings in Las Vegas, Nevada. Appointment of Craig Staack to head the business; Location of the new store; Launch of an advertising campaign for the store.

  • Lane picks ad agency.  // Furniture/Today;4/19/2004, Vol. 28 Issue 33, p44 

    Reports on the partnership between Lane Home Furnishings and the advertising agency Chandler Ehrlich and Co. in Tupelo, Mississippi.

  • Lane promotes Files to advertising director.  // Furniture/Today;11/24/2003, Vol. 28 Issue 12, p22 

    Reports on the promotion of Morgan Files to director of advertising at Lane Home Furnishings in Tupelo, Minnesota.

  • Lane Wood taps Allori for new position.  // Furniture/Today;9/16/2002, Vol. 27 Issue 3, p4 

    Reports on the promotion of Ray Allori to vice president of merchandising for Lane Wood of Lane Home Furnishings in Mississippi.

  • Lane hiring 186 workers at two Mississippi plants.  // Furniture/Today;3/29/2010, Vol. 34 Issue 29, p45 

    The article informs that Lane Furniture Industries Inc. with the help of Mississippi Development Authority's existing manufacturers job rebate program is hiring 186 workers for two of its facilities in Lee County, Mississippi.

  • Country Casual.  // License!;Nov2002, Vol. 5 Issue 10, p49 

    Reports on the partnership between Country Living Magazine and Lane Home Furnishings to introduce a collection of upholstered furniture and case goods that represent a casual American lifestyle. Introduction of youth and adult bedroom, dining and occasional pieces.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics