TITLE

Promos and programs spark recliner activity

AUTHOR(S)
Andrews, Susan M.
PUB. DATE
July 2000
SOURCE
Furniture/Today;07/31/2000, Vol. 24 Issue 46, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on recliner merchandising programs and promotions from Action Lane in San Francisco, California. Strategy to give away instant cash coupons to buyers; Provision of hangtags, post cards, print ads and customizable catalogs to customers; Launch of three recliners at the West Coast market.
ACCESSION #
3465840

 

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