TITLE

e-GM program to allow online buying

AUTHOR(S)
Miller, Joe
PUB. DATE
August 2000
SOURCE
Automotive News;8/7/2000, Vol. 74 Issue 5887, p52
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on General Motors' e-GM electronic commerce program as of August 7, 2000. Marketing of automobiles through the Internet; Use of the Internet to sell cars directly to customers; Integration of Internet marketing to the company's business operations.
ACCESSION #
3465540

 

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