TITLE

Image had role in Porsche SUV decision

AUTHOR(S)
Ostle, Dorothee
PUB. DATE
August 2000
SOURCE
Automotive News;8/7/2000, Vol. 74 Issue 5887, p30i
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Porsche AG's decision to manufacture its Cayenne sport utility vehicle (SUV) in Leipzig, Germany. Role of brand image in the company's decision; Background on the SUV project co-developed by the company with Volkswagen AG.
ACCESSION #
3465524

 

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