Image had role in Porsche SUV decision

Ostle, Dorothee
August 2000
Automotive News;8/7/2000, Vol. 74 Issue 5887, p30i
Trade Publication
Reports on Porsche AG's decision to manufacture its Cayenne sport utility vehicle (SUV) in Leipzig, Germany. Role of brand image in the company's decision; Background on the SUV project co-developed by the company with Volkswagen AG.


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