Shortage of Rios delays Kia ad campaign

Cantwell, Julie
August 2000
Automotive News;8/7/2000, Vol. 74 Issue 5887, p6
Trade Publication
Reports on Kia Motors America Inc.'s launch of the Rio automobile in the United States as of August 7, 2000. Shortage of the vehicle; Delay in the launch of the advertising campaign supporting the vehicle launch.


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