Knocking On Wireless Doors

Smith, Brad
July 2000
Wireless Week;07/31/2000, Vol. 6 Issue 31, p34
Trade Publication
Reports on the plans of SkyGo Inc. to conduct a four-month trial study about consumers' reaction to wireless advertising. Areas where the Wireless Advertising Association wants to have guidelines; Themes and scope of the trial study; Reasons SkyGo chose to conduct its trial study in Boulder, Colorado; Outlook for wireless advertising.


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