TITLE

Viacom: to Infinity and beyond

AUTHOR(S)
Mermigas, Diane
PUB. DATE
August 2000
SOURCE
Electronic Media;08/07/2000, Vol. 19 Issue 32, p27
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the expansion plans of Infinity Broadcasting Corp., the radio broadcasting giant controlled by Viacom Inc. Consolidation trend in the radio broadcasting market; Financial performance of Infinity and Viacom; Development of strategic partnerships and joint ventures with major Internet players who are planning to tap into radio's strong core consumer and advertiser connections.
ACCESSION #
3461540

 

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