Viacom: to Infinity and beyond

Mermigas, Diane
August 2000
Electronic Media;08/07/2000, Vol. 19 Issue 32, p27
Focuses on the expansion plans of Infinity Broadcasting Corp., the radio broadcasting giant controlled by Viacom Inc. Consolidation trend in the radio broadcasting market; Financial performance of Infinity and Viacom; Development of strategic partnerships and joint ventures with major Internet players who are planning to tap into radio's strong core consumer and advertiser connections.


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