Anderson, Becca
September 2008
Fabricare Canada;Sep/Oct2008, Vol. 52 Issue 5, p10
Trade Publication
The article focuses on the five areas of marketing that hit the buttons of consumers in Canada. As stated, customers are given a virtual tour of the service, with descriptions and photographs so they know exactly who will be doing the work. Moreover, Bernie Robitaille offers the usual list of services, states the mission of the company and gives a dry cleaners creed to show customers that he means business.


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