P&G Launches Tide Cleaners

September 2008
Fabricare Canada;Sep/Oct2008, Vol. 52 Issue 5, p26
Trade Publication
The article reports that Procter and Gamble Co. (P&G) is launching a three-store test of professional dry cleaning under the Tide brand name in Kansas City, Kansas. The test includes construction of one new store and conversion of two existing facilities in partnership with a local dry cleaning operator. In addition, the company will be testing various wet-cleaning processes designed to improve fabric care including proprietary technology to bring faded colours back to life.


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