Kuhl, Craig
October 2008
CED;Oct2008, Vol. 34 Issue 10, p18
Trade Publication
The article discusses the competitive factor of cable television which increases the marketing of new products in the changing consumer demands in the U.S. It cites cable's great deal of scientific marketing strategies that industries have broad views of marketing and the importance of putting resources. It states that the use of quality data to move customers to bundled packages and individual services is emerging as the factor in a competitive marketing strategy.


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