AAP: Summer Reading Boosts Sales

September 2008
Book Publishing Report;Sep2008, Vol. 33 Issue 9, p11
Trade Publication
The article reports on the study which found an increase in book sales during the summer of 2008 in the U.S. Accoringly, net sales for 79 member publishers increased over 2007 in all categories except religion, while returns fell for all but adult paperback. Net sales for the adult hardcover category were up 12.2%, with returns falling to $80 million. Adult paperback also hits $40.3 million, up 6.4% in 2007.


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