Simmons Analysis: Book Purchasing Habits Decrease for Buyers with Children

September 2008
Book Publishing Report;Sep2008, Vol. 33 Issue 9, p10
Trade Publication
The article reports on the study regarding the primary book buyers in the U.S. The study suggest that the bulk buyers of children's books are adults who bring a child into the store with them. Another study found that the largest group of book buyers are the ones who purchase the least number of titles every year. The winter of 2008 survey shows that 41.8% of book buyers without children purchase between one and five paperback titles.


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