NO MORE Spray & Pray

Walker, Christie
September 2008
LabTalk;Sep/Oct2008, Vol. 36 Issue 19C, p20
Trade Publication
The article focuses on several approaches that can be taken by eye care practitioners to educate their customers. Kathryn Gross-Edelman of Pech Optical Corp. has combined a lab tour with a number of hours of education. She discovered Webinars are effective with the younger opticians. Pech Optical has chosen live sessions in order to entertain questions and share ideas from participants.


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