Wearing it well: Businesses project images through staffs' attire

Durkin, Karen
September 2008
Las Vegas Business Press (10712186);9/15/2008, Vol. 25 Issue 37, pP26
The article focuses on the role of business attire in projecting the image of a company. Dress codes, according to the author, is one form of marketing that companies should consider. Dress codes are often used by businesses to encourage employees to dress in a style that expresses the business' brand. Some even purchase uniforms for their staff. In this way, employees can contribute to a company's business identity and what they wear can add to the image a company tries to project which can give a powerful first impression that could attract customers.


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