Partnering for Profits

Thayer, Warren
September 2008
Refrigerated & Frozen Foods Retailer;Sep2008, Vol. 6 Issue 8, p64
Trade Publication
The article provides information on the different strategies of retailers to improve profits during the tough economic times as indicated in the annual Food, Beverage and Consumer Products Industry report "Achieving Superior Financial Performance in a Challenging Economy"in the U.S. The report suggests that vendors must optimize product portfolio rather than promoting a new brand. In addition, vendors must consider improving packaging and formulations.


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