TITLE

Integration Fees Are On the Way Out at Nets

AUTHOR(S)
McClellan, Stephen
PUB. DATE
September 2008
SOURCE
Adweek;9/22/2008, Vol. 49 Issue 28, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that the broadcast television networks ABC, NBC, and CBS are phasing out so-called "integration fees," an added charge placed on buyers of television advertising at those networks. The fees were created in the 1950s when advertising had to be manually inserted into television broadcasting by producers and directors. Elimination of the fees has been a longtime goal of advertising agencies.
ACCESSION #
34545116

 

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