QVC assigns CRM business

September 2008
Marketing (00253650);9/10/2008, p10
Trade Publication
The article reports on the decision of QVC Inc. to hire Stephens Francis Whitson to handle customer relationship marketing to increase repeat purchase and customer loyalty in Great Britain. The channel broadcasts for 17 hours a day to 5.4 meter viewers across cable, satellite and digital terrestrial platforms and operates a red-button service, called QVC Active. It also allows consumers to purchase over the phone and online.


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