Beaven restructures Initiative

Darby, Ian
September 2008
Campaign;9/12/2008, Issue 36, p2
Trade Publication
The article reports on the move of Initiative to reorganise its global management team under its chief executive officer, Richard Beaven, in Great Britain. It states that the move coincides with rising speculations that Tesco PLC, the firm's largest remaining British client, is set to review its £70 million media planning and buying business. The changes will ensure that the company will be able to face industry challenges and take full advantage of all the communications opportunities.


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