TITLE

Beaven restructures Initiative

AUTHOR(S)
Darby, Ian
PUB. DATE
September 2008
SOURCE
Campaign;9/12/2008, Issue 36, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the move of Initiative to reorganise its global management team under its chief executive officer, Richard Beaven, in Great Britain. It states that the move coincides with rising speculations that Tesco PLC, the firm's largest remaining British client, is set to review its £70 million media planning and buying business. The changes will ensure that the company will be able to face industry challenges and take full advantage of all the communications opportunities.
ACCESSION #
34537940

 

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