Stimulate fresh ideas -- or how the Post-it was born

Barez-Brown, Chris
September 2008
People Management;9/18/2008, Vol. 14 Issue 19, p61
The article states that ideas come from gaining fresh perspectives and synthesising different experiences to see things in new ways. According to the author, doing the familiar means avoiding danger, which also means avoiding fresh experiences that stimulate new ideas. During tough times, keeping fresh may seem like a luxury. Smart organisations structure freshness into their business. 3M has its famous 15 per cent rule, where people in technical functions spend 15 per cent of their time pursuing projects they have a passion for.


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