A Healthy Mash
- New Balance Partners with Snowboard Brand 686. // NSGA Athletic Footwear News;2/3/2009, Vol. 7 Issue 1, p5
This article announces the release of a limited-edition collection from New Balance. The collection features snowboarding brand 686 and New Balance Times Collection. The 2009-2010 winter season collection is composed of outerwear, footwear, boots and accessories. Information on the Times New...
- Outdoor: Buzz. // FN: Footwear News;9/1/2008, Vol. 64 Issue 33, p21
The article evaluates several athletic shoes, including 1520 from New Balance Athletic Shoe Inc., a casual footwear collection for women from Chaco Footwear and Release running shoes from Patagonia Inc.
- A Steady Stride. Powell, Matt // SGB;Nov2006, Vol. 39 Issue 11, p15
The article looks at the running shoe market. According to the article, the big driver of the athletic shoe business performance is the running shoe business. Women's running shoe business is keeping pace with the men's side. Nike continues to dominate the running shoe category, followed by New...
- New Balance Makes Toning Push. DERBY, MEREDITH // FN: Footwear News;4/12/2010, Vol. 66 Issue 13, p2
The article reports that New Balance Athletic Shoe Inc. has launched its Rock 8c Tone, a toning collection,
- London Life. // FN: Footwear News;11/15/2010, Vol. 66 Issue 42, p18
Several photographs of footwear including shoes and sneakers from Nike Inc., Adidas AG and New Balance Athletic Shoe Inc. are presented.
- A Balanced Foothold. Cassidy, Hilary // Brandweek;3/25/2002, Vol. 43 Issue 12, p19
Presents information on Dunham footwear, which was acquired by New Balance in 1998. Details of the acquisition; Sale generated by the brown shoe/hiking boot category in the U.S. in 2000; Projected sales of Dunham in 2002; Brief background of Dunham footwear; Details of the marketing strategy...
- TONING SHOES. // NW;1/17/2011, Vol. 19 Issue 3, p61
The article evaluates the New Balance True Balance toning shoes by New Balance Athletic Shoe Inc.
- True Mindset. Bove, Christine // Footwear Plus;Jul2010, p41
The article reviews the TrueBalance wellness footwear collection from New Balance.
- New Balance to make Euro advertising debut. // Marketing Week;3/27/2003, Vol. 26 Issue 13, p10
Announces that athletic brand New Balance is launching its first above-the line campaign across the U.S. and Europe. Tagline used in the campaign; Goal of the company to raise consumer awareness of its heritage as a running brand.