Going With the Flow

Ryan, Thomas J.
September 2008
SGB;Sep2008, Vol. 41 Issue 9, p33
Trade Publication
The article discusses retail chain Adrenalina and its inclusion of FlowRiders, indoor surfing devices. Adrenalina is the first to include such an attraction, as FlowRiders are typically found on cruise ships, in hotels, and at water parks. The success of the FlowRider has increased Adrenalina's business and allowed it to expand beyond its original Orlando, Florida location. It was the goal of Adrenalina to capitalize on the growing popularity of extreme sports.


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