TITLE

Going With the Flow

AUTHOR(S)
Ryan, Thomas J.
PUB. DATE
September 2008
SOURCE
SGB;Sep2008, Vol. 41 Issue 9, p33
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses retail chain Adrenalina and its inclusion of FlowRiders, indoor surfing devices. Adrenalina is the first to include such an attraction, as FlowRiders are typically found on cruise ships, in hotels, and at water parks. The success of the FlowRider has increased Adrenalina's business and allowed it to expand beyond its original Orlando, Florida location. It was the goal of Adrenalina to capitalize on the growing popularity of extreme sports.
ACCESSION #
34485887

 

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