CBS Boardshop Battles the Giants

Ryan, Thomas J.
September 2008
SGB;Sep2008, Vol. 41 Issue 9, p32
Trade Publication
The article presents a company profile of California Board Shop (CBS) Mission Viejo, California. The company which is formerly known as Ski-N-Stuff was founded by businessman Brian Dani in 1989. According to Dani, the company has underwent several changes until it decided to target more snowboarders, as well as to make brand assortments younger and trendier.


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