TITLE

CBS Boardshop Battles the Giants

AUTHOR(S)
Ryan, Thomas J.
PUB. DATE
September 2008
SOURCE
SGB;Sep2008, Vol. 41 Issue 9, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents a company profile of California Board Shop (CBS) Mission Viejo, California. The company which is formerly known as Ski-N-Stuff was founded by businessman Brian Dani in 1989. According to Dani, the company has underwent several changes until it decided to target more snowboarders, as well as to make brand assortments younger and trendier.
ACCESSION #
34485886

 

Related Articles

  • Action Sports Footwear Continues Positive Growth Despite Doubts. Kerrigan, Andy; Harvey, Emmaline // SGB;Sep2008, Vol. 41 Issue 9, p16 

    The article reports on the growth of the action sports footwear sector in the U.S. market. The sector has vibrant growth in the sporting goods industry despite of its waning popularity ad difficult entrance in the back-to-school season. According to Vans president Steve Murray, the sales of the...

  • Aging Gracefully. Ryan, Thomas J. // SGB;Sep2008, Vol. 41 Issue 9, p18 

    The article reports on the performance of the action sports footwear in the U.S. market. The declining participation of the core enthusiasts in the action sports did not affect their market because they have already stabilized a sizeable base of fanatical partisans. According to SGMA director of...

  • Clicking With Consumers. Dzierzak, Lou // SGB;Sep2008, Vol. 41 Issue 9, p20 

    The article reports on the decision of the sporting goods companies to adopt the social networking scheme in the U.S. According to eMarketer, the scheme will help these companies to expand their marketing destinations, reinforce consumer relationships and leverage other marketing initiatives....

  • Guerrilla games.  // Precision Marketing;8/13/2004, Vol. 16 Issue 41, p36 

    Reports on the management of marketing efforts aimed at convincing the International Olympic Committee (IOC) and major sports brands on the issues of fairness of sweatshop manufacturing techniques. Details of the campaign; Headlines of several top-secret guerilla tactics; Problems faced by the IOC.

  • A Framework for Implementing Relationship Marketing in the Sport Industry. Shani, David // Sport Marketing Quarterly;1997, Vol. 6 Issue 2, p9 

    The article presents a framework for implementing relationship marketing in the sports industry. As we approach the new millennium. These changes in the marketing environment underline the need to modify and update the traditional marketing concept and to modify and develop new tools to deal...

  • Adidas revamps global web presence. McCormick, Andrew // New Media Age;3/15/2007, p1 

    The article reports on the change being made by Adidas on its global web presence. The company's alignment of all its online content to the 'Impossible is nothing' theme that focuses on providing visitors with tools to achieve their sporting ambitions, is an step towards the brand's online...

  • Going With the Flow. Ryan, Thomas J. // SGB;Sep2008, Vol. 41 Issue 9, p33 

    The article discusses retail chain Adrenalina and its inclusion of FlowRiders, indoor surfing devices. Adrenalina is the first to include such an attraction, as FlowRiders are typically found on cruise ships, in hotels, and at water parks. The success of the FlowRider has increased...

  • Puma Takes to The High Seas For Social Trials. Peterson, Tim // Adweek;1/30/2012, Vol. 53 Issue 4, p14 

    The article discusses marketing by the sporting goods industry company Puma. The company's employment of 10 bloggers to offer sports journalism on a yacht sponsored by the firm in a yacht race in Abu Dhabi on social media Web sites including Tumblr and Twitter is discussed as an indication of...

  • Explorations on Competitive Power of Sporting Goods Industry Based on Global Value Chain Theory. Li Li; Geng Lei // Applied Mechanics & Materials;2014, Vol. 687-691, p4713 

    With analysis of the current competitiveness of sporting goods industry in China by means of value chain theory, it can be concluded that even though China's sporting goods industry has reached a high level in production scale and capacity, it suffers severe weaknesses in marketing management...

Share

Read the Article

Fatal error: Out of memory (allocated 13369344) (tried to allocate 78 bytes) in /ehcdata01/www/htdocs/includes/cache.inc on line 33