TITLE

Clicking With Consumers

AUTHOR(S)
Dzierzak, Lou
PUB. DATE
September 2008
SOURCE
SGB;Sep2008, Vol. 41 Issue 9, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the decision of the sporting goods companies to adopt the social networking scheme in the U.S. According to eMarketer, the scheme will help these companies to expand their marketing destinations, reinforce consumer relationships and leverage other marketing initiatives. The popularity of sites and blogs is also speeding up trends, images and the dissemination of information.
ACCESSION #
34485882

 

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