Clicking With Consumers

Dzierzak, Lou
September 2008
SGB;Sep2008, Vol. 41 Issue 9, p20
Trade Publication
The article reports on the decision of the sporting goods companies to adopt the social networking scheme in the U.S. According to eMarketer, the scheme will help these companies to expand their marketing destinations, reinforce consumer relationships and leverage other marketing initiatives. The popularity of sites and blogs is also speeding up trends, images and the dissemination of information.


Related Articles

  • Always On Millennials have an insatiable appetite for social media and mobile communications. But their elders are not too far behind when it comes to where they spend their time online. Source: eMarketer.  // PR News;11/10/2014, Issue 43, p1 

    The article discusses a report from the market research company eMarketer which revealed decrease in the gap between younger and older people regarding usage of social network and estimates increase in the number of people aging 55 and 65-plus who use social network through 2018.

  • Facebook wants more ad sales. Investor's Business Daily // Investors Business Daily;6/19/2014, pA02 

    In a report commissioned by the social networking site, Kenshoo said

  • India leads social networking growth; set to top Facebook.  // South Asian Post;11/28/2013, p23 

    The article focuses on a survey done by the market research company eMarketer Inc. which gives an insight on the popularity of social networking site Facebook amongst various users residing in different countries. It discusses that due to the vast population and high growth rate of India, it...

  • Social media adspend up.  // Campaign;6/13/2008, Issue 23, p5 

    The article reports on the result of the survey by eMarketer which reveals that advertisers will spend £115 million on advertising on social networking sites such as Bebo and Facebook in Great Britain. The figure shows a 77% increase form £65 million and it is projected to grow to £285...

  • Action Sports Footwear Continues Positive Growth Despite Doubts. Kerrigan, Andy; Harvey, Emmaline // SGB;Sep2008, Vol. 41 Issue 9, p16 

    The article reports on the growth of the action sports footwear sector in the U.S. market. The sector has vibrant growth in the sporting goods industry despite of its waning popularity ad difficult entrance in the back-to-school season. According to Vans president Steve Murray, the sales of the...

  • Aging Gracefully. Ryan, Thomas J. // SGB;Sep2008, Vol. 41 Issue 9, p18 

    The article reports on the performance of the action sports footwear in the U.S. market. The declining participation of the core enthusiasts in the action sports did not affect their market because they have already stabilized a sizeable base of fanatical partisans. According to SGMA director of...

  • Fall in social media ad spend predicted.  // Media Week;5/27/2008, Issue 1164, p15 

    The article reports that analyst firm EMarketer has reduced its projections for the global advertisement spend on social networks for 2008. From £2.4 billion, the firm has reduced its projection to just £2.2 billion in 2011. However, worldwide online advertisement spending is projected to...

  • NET PROFITS GET A SOCIAL LIFE. Kooser, Amanda C. // Entrepreneur;Oct2007, Vol. 35 Issue 10, p140 

    The article encourages the establishment of social networking startups in the U.S. It states that new businesses in social networking have still wide opportunities for success. Web research firm eMarketer Inc. estimated that U.S. advertisers will spend $900 million on social network advertising...

  • give them something to talk about. Roman, Carolyn // SGB;May2009, Vol. 42 Issue 4, p52 

    The article focuses on the benefits of using social networking sites by the sporting goods companies for marketing their products and better understanding the needs of consumers. It states that the realtime features of social networking sites such as Facebook and Blogger allow marketers to...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics