Action Sports Retail Gets a Fresh Look

Ryan, Thomas J.
September 2008
SGB;Sep2008, Vol. 41 Issue 9, p14
Trade Publication
The article reports on the big opportunity of Dick's Sporting Goods Inc. to enter the action sports lifestyle brands industry in Southern California. The decision of the company to acquire Chick's Sporting Goods Inc. has given them with broader expansion opportunities to invest in the action sports at full-line sporting goods chains. The action sports is also no longer in a recession business.


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