Back to business basics

McLaughlin, Aileen
July 2000
Cabinet Maker;07/07/2000, Issue 5195, p8
Trade Publication
Encourages Great Britain furniture retailers to go back to the basics when it comes to pursuing customer service even in the high tech world of information technology (IT). Reasons for considering customer relationship management as one of the most powerful levers in improving profitability; Role of IT; FIRA's `20/20 Vision' strategy document.


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