Penske gave a luster to Detroit Diesel

Carney, Susan
July 2000
Automotive News;7/24/2000, Vol. 74 Issue 5885, p64
Trade Publication
Reports on the turnaround of Detroit Diesel Corp., a heavy-duty diesel engine company that DaimlerChryslers AG is buying from Penske Corp. Roger Penske's acquisition of Detroit Diesel from General Motors in 1988; Improvement of relations with employees; Focus on customers; Emphasis on technology. INSET: Penske shifts toward retail.


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