TITLE

Toyota revamps marketing to improve ad consistency

AUTHOR(S)
Cantwell, Julie
PUB. DATE
July 2000
SOURCE
Automotive News;7/24/2000, Vol. 74 Issue 5885, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Highlights the decision of the marketing department at Toyota Motor Sales U.S.A. Inc. to give its vehicle operations staff more control over marketing. Key changes in the organization; Part of a department organization intended to make advertising campaigns more consistent in all media; Target market.
ACCESSION #
3446625

 

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