Toyota revamps marketing to improve ad consistency

Cantwell, Julie
July 2000
Automotive News;7/24/2000, Vol. 74 Issue 5885, p1
Trade Publication
Highlights the decision of the marketing department at Toyota Motor Sales U.S.A. Inc. to give its vehicle operations staff more control over marketing. Key changes in the organization; Part of a department organization intended to make advertising campaigns more consistent in all media; Target market.


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