TITLE

TV STILL RULES JAPAN

AUTHOR(S)

Schwartz, Rob

PUB. DATE

September 2008

SOURCE

Billboard;9/27/2008, Vol. 120 Issue 39, p24

SOURCE TYPE

Trade Publication

DOC. TYPE

Article

ABSTRACT

The article presents information on music marketing in Japan. The dominant genre of popular music in Japan is referred to as J-pop. J-pop artists are produced and promoted by an alliance of artist management companies and major labels that work closely with television broadcasters and producers, as well as multinational Japanese conglomerates. The close ties among these stakeholders ensure that all of them have a vested interest in promoting artists.

ACCESSION #

34442708

Tags: POPULAR music -- Japan;  ADVERTISING -- Music;  TELEVISION & music;  MARKETING strategy

 

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