Score One for TV

Grossman, Ben
August 2008
Broadcasting & Cable;8/18/2008, Vol. 138 Issue 32, p7
The article focuses on the importance of television coverage of sports events. It mentions that National Broadcasting Company Inc. (NBC) was afraid of low television viewership during the 2008 Olympic Games, and was encouraging the use of other media to watch the event. It however states that the opening ceremonies of the Games were watched by 35 million people on the NBC television network. It also discusses the popularity of major sports properties.


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