TITLE

Ford's Warranty Costs Drop

AUTHOR(S)
Pope, Byron
PUB. DATE
September 2008
SOURCE
Ward's Dealer Business;Sep2008, Vol. 42 Issue 9, p25
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the decline in the warranty costs of Ford Motor Co. in the U.S. The decline is a result of the company's initiative to meet an internal objective of leveling with top Asian competitors. According to Ford's director for global warranty analysis Curt Yun, the company's warranty cost as a percent of revenue in 2007 was more than 2%, a level that exceeds its domestic competitors and is closing in on Toyota Motor Corp. and Honda Motor Co. Ltd.
ACCESSION #
34393734

 

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