With the customer in mind

Cook, Alyson
March 1997
Marketing Event;Mar1997, p35
Reports on changes planned for the 1997 LIVE home electronics and entertainment show in London, England following the merger of the organizer, Blenheim, with UN&M. Findings of focus group research on which the changes were based; Reduction of the show's duration to four days; Maximum stand size set for exhibitors; Attractions added for the 1997 show.


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