TITLE

With the customer in mind

AUTHOR(S)
Cook, Alyson
PUB. DATE
March 1997
SOURCE
Marketing Event;Mar1997, p35
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on changes planned for the 1997 LIVE home electronics and entertainment show in London, England following the merger of the organizer, Blenheim, with UN&M. Findings of focus group research on which the changes were based; Reduction of the show's duration to four days; Maximum stand size set for exhibitors; Attractions added for the 1997 show.
ACCESSION #
343843

 

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