Electrolux dares to be different

Mistry., Bhavna
March 1997
Marketing Event;Mar1997, p28
Assesses the marketing success of Domotechnica Electrolux's exhibit booth at the appliance trade fair, Domotechnica Fair, held in Cologne, Germany in February 1997. Integration of a lifestyle setting and traditional technology focus; Creation of the brochure dubbed Brand Bible; Brands displayed at the booth; Comments of visitors. INSET: Sponsorship: Cheflink boosts communication shift..


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