TITLE

Tapping into trendy tipples

AUTHOR(S)
Mistry, Bhavna
PUB. DATE
March 1997
SOURCE
Marketing Event;Mar1997, p25
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on whisky brand Ballantine's Urban High snowboarding and music event held at San Sero stadium in Milan, Italy. Findings of marketing research on young consumers conducted for the company; Market share of the brand in Great Britain; Tasks undertaken by organizers of the event, KLP and Richmond Towers. INSET: Visitors' views..
ACCESSION #
343836

 

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