Tapping into trendy tipples

Mistry, Bhavna
March 1997
Marketing Event;Mar1997, p25
Reports on whisky brand Ballantine's Urban High snowboarding and music event held at San Sero stadium in Milan, Italy. Findings of marketing research on young consumers conducted for the company; Market share of the brand in Great Britain; Tasks undertaken by organizers of the event, KLP and Richmond Towers. INSET: Visitors' views..


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