TITLE

Superfruits fad: undermining five a day fruit and veg target

PUB. DATE
September 2008
SOURCE
MarketWatch: Food;Sep2008, Vol. 7 Issue 9, p14
SOURCE TYPE
Market Research Report
DOC. TYPE
Article
ABSTRACT
The article presents a report which shows that consumers are eating more fresh fruits and vegetables to reach the five a day target in Great Britain. It is speculated that this trend may be counteracted by the new fad for superfruits to which false suppositions on their nutritional value may hinder consumers from reaching their fruit and vegetable quotas. Moreover, it is suggested that people must be aware that this is not a quick-fix solution to the worldwide problem of under-consumption.
ACCESSION #
34382620

 

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