TITLE

Olympic sponsors halved for Sydney

PUB. DATE
March 1997
SOURCE
Marketing Event;Mar1997, p17
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports that the British Olympic Association has reduced the number of Olympic Team sponsors by over half for the Sydney 2000 Olympic Games. Similar move by Sydney Organising Committee for the Olympic Games; Reason why sponsorship must be controlled.
ACCESSION #
343820

 

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