Olympic sponsors halved for Sydney

March 1997
Marketing Event;Mar1997, p17
Reports that the British Olympic Association has reduced the number of Olympic Team sponsors by over half for the Sydney 2000 Olympic Games. Similar move by Sydney Organising Committee for the Olympic Games; Reason why sponsorship must be controlled.


Related Articles

  • British Olympic sponsor Tetley to launch sports scheme for schools.  // Marketing Week;2/10/2000, Vol. 23 Issue 2, p8 

    Discusses the school sports equipment scheme that Tetley GB will launch to support its sponsorship of the British team in 2000 Olympic in Sydney, New South Wales. Sponsorhip deal with the British Olympic Association for Sydney 2000; Aspects of the national on-pack promotion which offer drinkers...

  • Report questions Olympic backing. Fletcher, Mike // Marketing Event;Oct2000, p6 

    Reports that ambush marketing was more effective than official sponsorship packages during the 2000 Sydney Olympic Games, according to a survey conducted by the Chartered Institute of Marketing. Companies that benefited from the event.

  • M&S to dress Olympic team. Jardine, Alexandra // Marketing (00253650);2/17/2000, p3 

    Reports that Marks & Spencer is to kit out the British team with formal wear at the 2000 Olympic Games in Sydney, New South Wales. Provision of branded uniforms for the opening parade.

  • The Games We Play. Stubbs, Peter // NZ Marketing Magazine;Sep2000, Vol. 19 Issue 8, p46 

    Presents information on sponsorship for the 2000 Olympic Games in Sydney, New South Wales, Australia. Reason Reebok company withdrew their sponsorship; Details on the sponsorship agreements between the Sydney Organizing Committee and several corporations; Discussion on sponsorship agreements.

  • Visa locks out rivals in Olympic row.  // Marketing Week;4/20/2000, Vol. 23 Issue 12, p8 

    Reports that Visa International is using its position as official credit card of the summer 2000 Olympic Games in Sydney, Australia to enforce exclusivity. Visa's refusal to allow sponsor Westpac Bank to serve customers who do not have a Visa credit card; Absence of cashpoint terminals that do...

  • Foot soldiers. Watson, Paul // BRW;04/07/97, Vol. 19 Issue 12, p13 

    Relates that Reebok Australia is close to signing a deal as a key sponsor for athletes at the 2000 Sydney Olympics. What the deal would include; The deal as a possible boost to its share of the sporting footwear and apparel market.

  • Defending the Olympics' backers.  // Marketing (00253650);9/14/2000, p21 

    Focuses on the International Olympic Committee's efforts to safeguard the sponsors of the 2000 Olympic Games from scandals and ambush marketers. Expected revenues from sponsors; Advertising regulations in Sydney, New South Wales; Scandal clause negotiated by top level sponsors; Sponsors'...

  • Olympic Efforts. Flett, Neil // New Zealand Management;Nov98, Vol. 45 Issue 10, p22 

    Presents the lessons learned by Sydney Olympic and Paralympic Games marketing chief officer John Moore from several bids made by Australia and New Zealand's companies to win the sponsorship for the year 2000 Olympic games to be held in Sydney, New South Wales. Enormous manufacturing and...

  • Nike steps in as Reebok quits after Olympics row. Darby, Ian // Marketing (00253650);12/16/1999, p4 

    Reports that sportswear giant Nike will replace its rival Reebok as sponsor of the Sydney Olympic Games in 2000 in Sydney, New South Wales. Use of the sponsorship to supply a range of performance products to competing athletes; Background on the controversy leading to Reebok's withdrawal as...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics