Hilton revs up Formula One

March 1997
Marketing Event;Mar1997, p12
Reports that Benson and Hedges Total Jordan Peugeot has launched its Formula One car, the Jordan-Peugot 197, during an event held at the Hilton Hotel in London, England. Individuals chosen to drive the car at the Australian Grand Prix on March 9, 1997; WCT Live Communications as producer of the event for M&C Saatchi arm M&C Sponsorship.


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