TITLE

Hilton revs up Formula One

PUB. DATE
March 1997
SOURCE
Marketing Event;Mar1997, p12
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports that Benson and Hedges Total Jordan Peugeot has launched its Formula One car, the Jordan-Peugot 197, during an event held at the Hilton Hotel in London, England. Individuals chosen to drive the car at the Australian Grand Prix on March 9, 1997; WCT Live Communications as producer of the event for M&C Saatchi arm M&C Sponsorship.
ACCESSION #
343807

 

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