TITLE

Engineers recruit Tomorrow's World

AUTHOR(S)
Cook, Alyson
PUB. DATE
March 1997
SOURCE
Marketing Event;Mar1997, p12
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports that the Year of Engineering Success (YES), a charity formed by top engineering firms in Great Britain, is sponsoring BBC's live presentation of the show `Tomorrow's World' from March 19 to 23, 1997 at the NEC in Birmingham, England. Consumer Exhibitions as organizer; Target market; Marketing strategies for the show; Thorntons' participation in the BBC Good Food Show London in March 1997.
ACCESSION #
343805

 

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