Some on mad Ave. Doubt CAB Ad-Recall Study

Forkan, Jim
August 2000
Multichannel News;08/07/2000, Vol. 21 Issue 32, p26
Discusses the results of a research study made by Nielsen Media on the ability of consumers to recall commercials aired in primetime and cable television networks. Shortcomings of the study; Prevalence of an above-average recall levels.


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