The Price of Luxury

Ho, Soyoung
July 2008
Forbes Asia;7/21/2008, Vol. 4 Issue 13, p46
The article presents information on import-car buyers of South Korea. Gray marketers--also called parallel importers--have a good following in South Korea, where tight distribution channels restrict supply. SK Networks, an $18 billion arm of the chaebol, has been buying luxury autos from dealers in the U.S., and is selling them in South Korea. An SK customer gives up official dealer warranties but is similarly covered at the company's 600 Speedmate service centers.


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