Fighting Fakes

Burkitt, Laurie
September 2008
Forbes Asia;9/1/2008, Vol. 4 Issue 14, p66
The article focuses on the efforts of brand owners to fight against counterfeiting schemes. Donruss Trading Cards, an Arlington, Texas company, has invented an embedded invisible markers that determines whether the cards are authentic or fake. BrandProtect is a fast growing firm in Canada that also uses a technology called LinkWalker to trawl the web for counterfeiters. QinetiQ Ltd. of the Ministry of Defence in Great Britain, says it expects U.S. engravers to use it on passports.


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