TITLE

When Tiger winces, Buick feels his pain

AUTHOR(S)
Lico, Nick
PUB. DATE
September 2008
SOURCE
Advertising Age;9/15/2008, Vol. 79 Issue 34, pC-36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article, part of a special advertising section of this issue, examines the relationship between the Buick automobile division of General Motors and its lead advertising spokesman, golfer Tiger Woods. Woods underwent knee surgery in June, 2008, forcing Buick to postpone a promotional contest in which persons entered to win a chance to caddy for Woods during a round of golf.
ACCESSION #
34379213

 

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