Seagram targets youth in Turkey

March 1997
Marketing Event;Mar1997, p9
Reports that the Seagram is sponsoring a series of concerts at all principal Turkish resorts in the summer of 1997 to boost its scotch whisky brand, Pasport, within the youth market. Invitation of audiences to sample the product at bars and concerts and to play the Green Light District instant win game created and managed by London and Istanbul-based agency Creative IQ.


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