Creative Artists venture claims TiVo as first client

Friedman, Wayne
August 2000
Advertising Age;8/14/2000, Vol. 71 Issue 34, p8
Trade Publication
The article reports that talent agency Creative Artists Agency Inc. and marketing communications firm Shephardson Stern and Kaminksy have signed U.S.-based TiVo as the first big-name client for their 10-month-old entertainment marketing venture. The firms are looking for marketing or content deals that tout TiVO, a new TV program time-shifting technology brand.


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