TITLE

Creative Artists venture claims TiVo as first client

AUTHOR(S)
Friedman, Wayne
PUB. DATE
August 2000
SOURCE
Advertising Age;8/14/2000, Vol. 71 Issue 34, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that talent agency Creative Artists Agency Inc. and marketing communications firm Shephardson Stern and Kaminksy have signed U.S.-based TiVo as the first big-name client for their 10-month-old entertainment marketing venture. The firms are looking for marketing or content deals that tout TiVO, a new TV program time-shifting technology brand.
ACCESSION #
3437787

 

Related Articles

  • Liz tries sporty scents.  // Advertising Age;5/12/1997, Vol. 68 Issue 19, p89 

    Describes the advertising campaign for two scents from Liz Claiborne Cosmetics. Lizsport being for women; Claiborne Sport being for men; The advertising agency being Shephardson, Stern & Kaminsky of New York.

  • CAA learns a lesson.  // Advertising Age;5/11/1992, Vol. 63 Issue 19, p28 

    Presents the author's views on the entry of Creative Artists Agency (CAA) into consumer product advertising and marketing. Determination of CAA executive Mike Ovitz not to turn the operation into an advertising agency; Implication of Ovitz's decision to hire veteran advertising man Len Fink to...

  • The challenge from Hollywood.  // Advertising Age;9/16/1991, Vol. 62 Issue 38, p18 

    Editorial. Comments on the deal of Coca-Cola Co. with Hollywood superagent and dealmaker Michael Ovitz and his Creative Artists Agency (CAA) in 1991. Explanation for the selection of the CAA as communications consultant; Influence of advertising agencies as business advisers; Outlook for...

  • My meeting with Ovitz. Magiera, Marcy // Advertising Age;12/9/1991, Vol. 62 Issue 52, p20 

    Profiles Michael Ovitz, talent agent and owner of Creative Artists Agency (CAA). Appointment of CAA as the worldwide marketing consultant for soft drink industry Coca-Cola Bottling Co.; Career history; Factors that contributed to the success of his business.

  • CAA wants control over Coke account. Wells, Melanie // Advertising Age;11/2/1992, Vol. 63 Issue 45, p3 

    The article reports on the search for advertising staff at Creative Artists Agency in the United States for the creation of a Coca-Cola Classic advertising campaign. CAA has made offers to appoint creative directors, Bob Needleman and Frank Fleizach for the campaign. The company plans to...

  • CAA to produce bulk of Coke ads. Winters, Patricia; Wells, Melanie // Advertising Age;10/12/1992, Vol. 63 Issue 42, p3 

    This article reports on the expected launch of a global campaign by Coca-Cola Co. in the spring of 1993, using commercials created mostly by Los Angeles, California-based Creative Artists Agency (CAA). Coke agency McCann-Erickson Worldwide of New York, will create only four spots for the...

  • F.Y.I.  // Advertising Age;8/17/1998, Vol. 69 Issue 33, p48 

    The article offers news briefs related to advertising in the U.S. Progress Software Corp. is negotiating with various advertising agencies about its estimated $5 million account. Reader's Digest Association Inc. and Creative Artists Agency have reached an agreement to work on developing...

  • Burnett lays claim to 5 of the top 50 print campaigns honored for 1995. Vadehra, Dave // Advertising Age;5/27/1996, Vol. 67 Issue 22, p18 

    The article lists the top 50 Outstanding Print Campaigns for 1995. The Chevrolet advertising campaign was handled by Campbell-Ewald. J. Walter Thompson create the advertisement for Clairol. Creative Artists Agency and McCann-Erickson Worldwide created the advertisement for Coca-Cola. The Cover...

  • Disney + Fox Merger Yields New Casting Power Players. ATES, ALEX // Back Stage (1946-5440);6/20/2019, Vol. 60 Issue 16, p6 

    The article reports that talent agent Michael Katcher will be leaving as head of television talent with Creative Artists Agency to arrive at FX Entertainment as the inaugural executive vice president of casting for the network.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics