TITLE

Eddie Bauer gets update to battle dwindling sales

AUTHOR(S)
Cuneo, Alice Z.
PUB. DATE
August 2000
SOURCE
Advertising Age;8/14/2000, Vol. 71 Issue 34, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the efforts of U.S.-based clothing retailer Eddie Bauer Inc. to solve the problem of declining sales. The company has launched print advertising designed advertising agency Lowe Lintas & Partners Worldwide scheduled to be released in September 2000. Eddie Bauer stores and Web site has also been redesigned.
ACCESSION #
3437780

 

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