Automakers step up used-vehicle ads

Halliday, Jean
August 2000
Advertising Age;8/14/2000, Vol. 71 Issue 34, p3
Trade Publication
Reports on the advertising and promotional campaigns for used luxury vehicles launched by different companies in the U.S. The efforts, from Mercedes-Benz USA LLC, BMW North America LLC and Nissan North America Inc.'s Infiniti division, support manufacturer-backed, certified programs with warranties similar to those that come with new cars.


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