TITLE

Automakers step up used-vehicle ads

AUTHOR(S)
Halliday, Jean
PUB. DATE
August 2000
SOURCE
Advertising Age;8/14/2000, Vol. 71 Issue 34, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the advertising and promotional campaigns for used luxury vehicles launched by different companies in the U.S. The efforts, from Mercedes-Benz USA LLC, BMW North America LLC and Nissan North America Inc.'s Infiniti division, support manufacturer-backed, certified programs with warranties similar to those that come with new cars.
ACCESSION #
3437772

 

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