TITLE

A-B readies test of energy drink to rival Red Bull

AUTHOR(S)
Chura, Hillary
PUB. DATE
August 2000
SOURCE
Advertising Age;8/14/2000, Vol. 71 Issue 34, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the plan of U.S.-based brewing company Anheuser-Busch Cos. Inc. to create a non-alcoholic energy drink called 180 Degrees. The company is expected to create an isotonic drink which mixes alcohol with energy supplements to compete with Red Bull. Anheuser-Busch would not comment on the product, test market areas of active ingredient in 180 Degrees.
ACCESSION #
3437766

 

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