TITLE

OMD leads Super spenders

AUTHOR(S)
Linnett, Richard; Friedman, Wayne
PUB. DATE
August 2000
SOURCE
Advertising Age;8/14/2000, Vol. 71 Issue 34, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Omnicom Group Inc.'s Optimum Media Director has purchased 20 percent of advertising spots at the SuperBowl football tournament in the U.S. Optimum's purchase was made largely for clients of sibling creative shop BBDO Worldwide. OMD executive Tom McGovern said that the media buying agency spent approximately $50 million for two pre-game sponsorships.
ACCESSION #
3437764

 

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