TITLE

Net company's $50 mil review in final stages

AUTHOR(S)
Elkin, Tobi; Cuneo., Alice Z.
PUB. DATE
August 2000
SOURCE
Advertising Age;8/14/2000, Vol. 71 Issue 34, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the decision of U.S.-based Internet infrastructure company Loudcloud Inc. to employ the services of an advertising agency. The advertising spending for the global brand effort is expected to exceed $50million, according to people close to the process. Finalists in the review are: Hampel/Stefanides, Goodby, Silverstein and Partners and Ogilvy and Mater.
ACCESSION #
3437754

 

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