M&M/Mars gives new Snickers $40 mil kickoff

Thompson, Stephanie; Linnett, Richard
August 2000
Advertising Age;8/14/2000, Vol. 71 Issue 34, p1
Trade Publication
The article reports on plans of U.S.-based chocolate company M&M/Mars to advertise its Snickers Cruncher during the airing of Super Bowl XXXV. The company has launched a crispy variety of Snickers. A recent study revealed that Snickers candy bar was the favorite candy of consumers as of August, 2000.


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