TITLE

M&M/Mars gives new Snickers $40 mil kickoff

AUTHOR(S)
Thompson, Stephanie; Linnett, Richard
PUB. DATE
August 2000
SOURCE
Advertising Age;8/14/2000, Vol. 71 Issue 34, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on plans of U.S.-based chocolate company M&M/Mars to advertise its Snickers Cruncher during the airing of Super Bowl XXXV. The company has launched a crispy variety of Snickers. A recent study revealed that Snickers candy bar was the favorite candy of consumers as of August, 2000.
ACCESSION #
3437751

 

Related Articles

  • Crunch Time. Lippert, Barbara // Adweek Western Edition;01/29/2001, Vol. 51 Issue 5, p30 

    Focuses on the television commercials during the Super Bowl XXXV in January 2001. Utilization of animals by advertisers; Details on the commercial created by BBDO for Visa; Information on the advertisement for the Snickers Cruncher product of Snickers.

  • Crunch Time. Lippert, Barbara // Adweek Eastern Edition;1/29/2001, Vol. 42 Issue 5, p30 

    Describes the television commercials of Visa International Inc. and Snickers Inc. both created by BBDO, N.Y. and released during the 2001 Super Bowl. Theme; Audience appeal; Comparison of the 2000 advertisements to those shown in 1984.

  • We are not amused.  // Advocate;3/13/2007, Issue 981, p4 

    The author discusses his anger over the Super Bowl's Snickers television commercial in which two heterosexual men accidentally kiss and then after try to prove their manliness by taking out their chest hair. The author is upset with the television commercial because of its perceived homophobic...

  • Post Game. Goldrich, Robert // SHOOT;2/23/2007, Vol. 48 Issue 4, p2 

    The author comments on the television advertisement presented during the 2007 Super Bowl tournament of the National Football League. He discusses the failure of the advertisement for Snickers chocolate bar and General Motors, to be shown, because of some protests. He describes the controversial...

  • What's 'The L'? The 2016 Super Bowl that the industry is already circling.  // Advertising Age;11/5/2012, Vol. 83 Issue 40, p1 

    The article considers planning for advertising during the 2016 Super Bowl football game for the National Football League (NFL) championship, which will be the 50th anniversary of the game.

  • Super Bowl, Super Dollars. Pearson-McNeil, Cheryl // Washington Informer;2/16/2012, Vol. 47 Issue 18, p32 

    A personal narrative is presented where the author expresses her reasons and experience of watching Super Bowl in February 2012.

  • What Readers are Saying�.  // Sustainable Brands Weekly;2/ 4/2010, p10 

    The article focuses on the views of readers on the Superbowl advertisement spending.

  • Super bust. Garfield, Bob // Advertising Age;1/27/97, Vol. 68 Issue 4, p1 

    Discusses the advertisements shown during Super Bowl XXXI on January 26, 1997. Ratings; Three star commercials from Nissan and Intel; Two and one-half stars for Pepsi and Budweiser; Two stars for Bud Light and Dirt Devil; One and one-half stars for Fila and Auto-By-Tel; One star for Holiday Inn.

  • The Super Bowl: Average game, below-average ads. Nucifora, Alf // Business News New Jersey;02/22/99, Vol. 12 Issue 8, p16 

    Focuses on the 1999 Superbowl advertising. Budweiser; Pizza Hut; VISA; Sex Still Sells; First Union; Apple Computer Inc.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics