TITLE

DBS Promos Counter Cable Buyback Moves

AUTHOR(S)
Hogan, Monica
PUB. DATE
July 2000
SOURCE
Multichannel News;07/31/2000, Vol. 21 Issue 31, p34
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on direct broadcast satellite television companies' marketing campaigns seeking to attract subscribers away from cable television in the United States as of July 31, 2000. EchoStar Communications Corp.'s marketing campaign; Cable television industry's use of satellite dish buyback programs to counter the satellite television firms' marketing campaigns.
ACCESSION #
3437585

 

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